Position: Senior Digital Marketing Manager
Location: Remote, India
Hours: Monday to Friday, 1:00 PM to 10:00 PM IST
Job Type: Full-time, Permanent
Pay: ₹85,000.00 - 150,000.00 per month (compensation based on the local competitive market)
We are seeking a dynamic and results-driven Senior Digital Marketing Manager to join our US-based company. This is a fun, remote job offering flexibility as long as the work gets done. We are looking for a creative individual who excels in digital marketing, team management, and campaign execution.
Full Job Description
Responsibilities:
- Lead a team of SEO specialists and other marketing members of the team providing guidance and support to achieve team goals.
- Manage the team to execute marketing goals, while also contributing to day-to-day tasks.
- Design and execute paid digital marketing strategies to generate leads, increase member acquisitions, and elevate brand visibility.
- Oversee digital marketing initiatives across social media, SEM, and display networks, focusing on lead generation and conversion rate enhancement.
- Assess and report on campaign outcomes, making necessary adjustments to improve performance and ROI.
- Coordinate with the team and platforms to optimize campaign efficiency and explore new opportunities.
- Work with the SEO team to ensure both on-page and off-page SEO strategies to improve search engine rankings.
- Establish and monitor KPIs, concentrating on lead generation, trial conversions, member acquisitions, and cost-per-acquisition.
- Manage email marketing initiatives, including list management, content creation, testing, deployment, reporting, and optimization.
- Develop and execute comprehensive SEO strategies to improve organic search rankings.
- Stay abreast of industry trends and search engine algorithm updates to ensure cutting-edge optimization techniques.
- Implement and refine strategies tailored for the US market, ensuring alignment with regional trends and requirements.
- Provide regular updates and insights to leadership and stakeholders, identifying areas for improvement and optimization.
- Utilize data to craft and execute successful marketing campaigns, leveraging storytelling to enhance engagement.
Requirements:
- Bachelor’s degree in a related field preferred.
- Minimum of 8 years of digital marketing experience.
- Proficiency with CRM software.
- Strong understanding of digital marketing platforms such as Google Ads, Facebook Ads Manager, Mailchimp, Google Analytics, etc.
- Demonstrated experience in lead generation optimization to drive increased leads and conversions.
- Proven expertise in campaign management across social, SEM, and display channels.
- Extensive knowledge of SEO strategies (both on-page and off-page).
- Strong email marketing campaign management experience.
- Familiarity with project management tools (e.g., Asana) is a plus.
- Excellent analytical skills.
- Fluent spoken and written English communication.
- Strong people skills and the ability to work effectively with diverse groups of stakeholders and peers based in different geographies.
- A penchant for storytelling with an ability to rely on data to tailor successful campaigns.
- Adaptability and resourcefulness to deliver successful outcomes and drive marketing results.
- Strong attention to detail skills.
- Ability to balance strategic planning with tactical execution, championing bold and creative ideas.
What We Offer:
- Competitive salary based on the local market.
- Performance bonus and yearly bonus opportunities.
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
Join our team and be part of a company that values innovation, creativity, and teamwork. Apply now to take your digital marketing career to the next level!