Position: Senior Digital Marketing Manager
Location: Remote, India
Hours: Monday to Friday, 1:00 PM to 10:00 PM IST
Job Type: Full-time, Permanent
Pay: ₹65,000.00 - 100,000.00 per month (compensation based on the local competitive market)
We are seeking a dynamic and results-driven Senior Digital Marketing Manager to join our US-based company. This is a fun, remote job offering flexibility as long as the work gets done. We are looking for a creative individual who excels in digital marketing, team management, and campaign execution.
Full Job Description
Responsibilities:
Team Management:
● Lead and manage a team of SEO specialists and other marketing members of the team providing guidance and support to achieve team goals.
● Manage the team to execute marketing goals while also contributing to day-to-day tasks.
Campaign Management:
● Design and execute paid digital marketing strategies to generate leads, increase member acquisitions, and elevate brand visibility.
● Oversee digital marketing initiatives across social media, SEM, and display networks, focusing on lead generation and conversion rate enhancement.
● Assess and report on campaign outcomes, making necessary adjustments to improve performance and ROI.
● Coordinate with the team and platforms to optimize campaign efficiency and explore new opportunities.
● Work with the SEO team to ensure both on-page and off-page SEO strategies to improve search engine rankings.
● Establish and monitor KPIs, concentrating on lead generation, trial conversions, member acquisitions, and cost-per-acquisition.
● Manage email marketing initiatives, including list management, content creation, testing, deployment, reporting, and optimization.
Strategic Planning:
● Develop and execute comprehensive SEO strategies to improve organic search rankings.
● Stay abreast of industry trends and search engine algorithm updates to ensure cutting-edge optimization techniques.
● Implement and refine strategies tailored for the US market, ensuring alignment with regional trends and requirements.
Reporting and Analysis:
● Provide regular updates and insights to leadership and stakeholders, identifying areas for improvement and optimization.
● Utilize data to craft and execute successful marketing campaigns, leveraging storytelling to enhance engagement.
Requirements:
● Bachelor’s degree in a related field preferred.
● Minimum of 5 years of digital marketing experience.
● Proficiency with CRM software.
● Strong understanding of digital marketing platforms such as Google Ads, Facebook Ads Manager, Mailchimp, Google Analytics, etc.
● Demonstrated experience in lead generation optimization to drive increased leads and conversions.
● Proven expertise in campaign management across social, SEM, and display channels.
● Extensive knowledge of SEO strategies (both on-page and off-page).
● Strong email marketing campaign management experience.
● Familiarity with project management tools (e.g., Asana) is a plus.
● Excellent analytical skills.
● Fluent spoken and written English communication.
● Strong people skills and the ability to work effectively with diverse groups of stakeholders and peers based in different geographies.
● A penchant for storytelling with an ability to rely on data to tailor successful campaigns.
● Adaptability and resourcefulness to deliver successful outcomes and drive marketing results.
● Strong attention to detail skills.
● Ability to balance strategic planning with tactical execution, championing bold and creative ideas.
What We Offer:
● Competitive salary based on the local market.
● Performance bonus and yearly bonus opportunities.
● A dynamic and supportive work environment.
● Opportunities for professional growth and development.
Join our team and be part of a company that values innovation, creativity, and teamwork. Apply now to take your digital marketing career to the next level!
● To apply, please submit your resume, a cover letter detailing your relevant experience, and a portfolio showcasing your previous work.