How to Manage a Small Law Firm

Position: Senior SEO Specialist
Location: Remote, India
Hours: Monday to Friday, 1:00 PM to 10:00 PM IST
Job Type: Full-time, Permanent
Pay: ₹30,000.00 - 65,000.00 per month (compensation based on the local competitive market)

Shape

We are seeking a dynamic and results-driven Senior SEO Specialist to join our US-based company. This is a fun, remote job offering flexibility as long as the work gets done. We are looking for a creative individual who excels in SEO, analytics, and content optimization.

Full Job Description

Overview: This is a remote role for a Search Engine Optimization Specialist. As an SEO Specialist, you will be responsible for conducting keyword research, performing SEO audits, building links, analyzing web analytics, and implementing on-page SEO strategies. You will also collaborate with the team to optimize website content and improve search engine rankings.

Responsibilities:

  • Conducting keyword research and competitor analysis.
  • Performing technical SEO audits and fixing site issues.
  • Optimizing on-page elements such as meta tags, headings, content, and images.
  • Building and maintaining internal and external links.
  • Creating and updating SEO reports and dashboards.
  • Designing and executing SEO strategies to drive qualified organic traffic and improve search engine rankings.
  • Keeping up to date with the latest SEO trends, algorithms, and best practices.
  • Collaborating with content creators to optimize content for search engines.
  • Monitoring and analyzing SEO performance metrics to identify areas for improvement.

Must Have:

  • A proven track record of improving SEO performance.
  • A solid understanding of SEO tools such as Google Analytics, Google Search Console, Semrush, Keyword Planner, and other SEO tools.
  • A working knowledge of HTML, CSS, WordPress, and other site builders is a plus.
  • Strong analytical and problem-solving skills.
  • Excellent English speaking and writing skills.
  • Attention to detail and the ability to meet objectives.

Education:

  • Bachelor’s degree in a related field preferred.

Experience:

  • At least 5 years of experience in search engine optimization or a closely related field.
  • Deep understanding of search algorithms and ranking criteria.
  • Proven ability to create and execute profitable organic traffic-driving SEO strategies resulting in improved site ranking.
  • Experience in creating high-quality backlinks and link acquisition approaches.
  • Proficiency in using SEMrush, Ahrefs, Moz, or similar tools for analyzing and tracking SEO performance.
  • Excellent analytical skills for data interpretation, detecting trends, and evaluating the success of SEO efforts.
  • Strong collaboration and communication skills with a team-oriented approach.

Preferred Experience:

  • Total work: 4-6 years (Preferred).
  • SEO tools: 3 years.
  • Hands-on SEO experience on desktop, mobile, voice search, YouTube, App Store optimization, and UI & UX.

Basic Skills:

  • SEO strategy, keyword research, sound writing skills, content optimization.
  • Ability to implement on-page SEO elements, understanding of website analytics and how to use those insights to create actionable recommendations.
  • Preparation of documents and reporting, proactive and team-driven.
  • Ability to think creatively and drive an SEO campaign forward to manage client expectations.
  • Ability to develop a strategic SEO plan identifying opportunities while also considering possible limitations in resources and technology obstacles.
  • Needs minimal supervision and is a fast learner.
  • Good knowledge of Word, Excel, and PowerPoint.

Content Responsibilities:

  • Own the content strategy to increase qualified organic traffic aligned with business goals.
  • Ideate and optimize SEO strategies based on industry trends, algorithm updates, primary business KPIs, and reported SEO KPIs.
  • Execute SEO strategies and tactics with internal teams and vendors to achieve business objectives.
  • Conduct extensive keyword research to discover and prioritize opportunities and integrate keywords efficiently.
  • Use keyword research to influence external messaging and promotions and align on-site content with larger initiatives to achieve business objectives.

Technical Responsibilities:

  • Implement and maintain on-site technical SEO. Address technical issues and stay up to date with the latest best practices.
  • Establish and maintain a high-quality backlink profile for primary and sister domains.

Analytics Responsibilities:

  • Continuously test content, layouts, products, and metadata to increase qualified organic traffic.
  • Collect, analyze, and report on SEO and performance funnel KPIs daily, weekly, and monthly.
  • Use reporting insights to refine priorities and strategies.

Expectations:

  • Proven results generating high-quality and effective backlinks.
  • In-depth understanding of how search engines crawl, render, index, and rank web pages.
  • Proficiency in SEO-related XML, HTML, and CSS.
  • Ability to utilize performance data to inform marketing communications and decisions.
  • Full understanding of the performance funnel from click to conversion.
  • Excellent communication skills with the ability to articulate findings concisely and actionable.
  • Data-driven mindset with the confidence to present findings clearly and assertively.

What We Offer:

  • Competitive salary based on the local market.
  • Yearly bonus opportunities.
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
Shape

Join our team and be part of a company that values innovation, creativity, and teamwork. Apply now to take your SEO career to the next level!

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